Max Mara includes 23 collections. The Max Mara womenswear main line remains the core of the company. Other labels include Sportmax, Sportmax Code, Weekend Max Mara, 'S Max Mara, Marella, Pennyblack, iBlues and Marina Rinaldi. The latter was named after Achille Maramotti's great grandmother, who in the 1800s owned an haute couture atelier in the heart of Reggio Emilia, their home town. Since 2004 the brand started producing and selling perfumes and cosmetics.